Thank You, Dunkin' Donuts

After just two weeks, my personal crusade against the grammatical inconsistencies of Dunkin' Donuts has come to a peaceful resolution.

On Monday, November 16th, I saw this sign hanging at a nearby Dunkin' Donuts. I wrote them a complaint letter via their website feedback form, and wrote more about the situation, here.

Within a few short hours, I was contacted via Twitter and this blog by Dunkin' Donuts. Within less than 12 hours of my original complaint, the sign had been removed. My blog post, here, explains more.

Two days ago, I received a package postmarked November 19th from Dunkin' Donuts headquarters. Not only did they send me a written apology, but they also included 2 pounds of delicious Dunkin' Donuts coffee grounds.

So this post is simply to say, thank you. You made good, Dunkin' Donuts.

Save to delicious Saved by 0 users

The Power of Twitter

Last night I wrote this blog post about a grammar error I spotted on a sign at a local Dunkin' Donuts restaurant. It included a picture of the offending advertisement and a copy of the feedback note I sent using the form on the Dunkin' Donuts website. I tweeted the post to my 900 or so followers.


I noticed this morning more than a dozen visitors to my blog from Canton, Massachusetts. I had a hunch about this, and after a quick visit back to dunkindonuts.com, my suspicions were confirmed - this very blog was being visited by folks working in the corporate offices of Dunkin' Donuts.

How's that for the power of Twitter?

Soon after, I was contacted by Dunkin' Donuts. Out of their 38,000 followers and millions of other Twitter users, my voice had been heard and addressed directly. How cool is that?


It's nice to see a company that is willing to speak directly to their consumers; a quick look at @dunkindonuts reveals most posts to be replies to other users. They are not using Twitter to market, but to connect - and that's what it's really about.

It's also nice to see a company take responsibility for their actions. The sign issue is on the smallest of scales, but it renews my faith in consumerism just a little bit. Even moreso, it reminds me how powerful one voice can be when heard by the right people.

Save to delicious Saved by 0 users

Student Example of Persuasive Writing

I have to give my kids credit. For seventh grade, this is focused and articulate writing. Here is the girls' letter to me, and my response.

Save to delicious Saved by 0 users